News & Stories

BEES ACQUIRED BY ADTHEORENT’S ANTHONY IACOVONE

MOBILE TECH EXEC WILL BRING NEXT GENERATION TECHNOLOGY APPROACH TO AMERICA’S PASTIME
 
(New Britain, Conn., April 17, 2017) - Anthony Iacovone, founder, and CEO of mobile advertising technology company AdTheorent, has acquired a majority interest in the New Britain Bees of the Atlantic League of Professional Baseball from league founder Frank Boulton and partner Michael Pfaff, who will remain with the club in ownership and management capacities. The announcement was made by Atlantic League President Rick White.
 
Iacovone is considered a leading voice in the area of mobile advertising, advocating a paradigm in which media channels, brands, and agencies deploy mobile interactivity across traditional advertising as a method to invigorate consumer engagement. Iacovone co-founded and launched AdTheorent in 2011 as the industry’s next generation digital ad platform.
 
“Anthony Iacovone brings a dynamic personality, a love of the game and far-reaching technology relationships to the Atlantic League,” said Rick White. “He’s a strong addition to our ownership group, and with his vision for how baseball can become more entertaining to fans, we’re going to be more than just baseball.. The Atlantic League is going to be where technology meets tradition and elegantly provides for entirely unique fan experiences.”
 
In his new role with the Bees, Iacovone looks to continue the Atlantic League’s tradition of innovation while ensuring that the Bees continue to provide affordable, family friendly entertainment and high quality baseball.  Iacovone plans to foster the use of new technology and undertake technology development that can deliver next generation, eye-catching and eye-keeping audience engagement experiences to sports.
 
“Just like mobile advertising, the way baseball clubs engage with their fans is ripe for innovation,” said Iacovone. “Baseball is a game that is rich in tradition, which is why it’s America’s favorite pastime. Blending the right elements of technology and tradition will enhance the fan experience, increase team and player engagement and most of all, provide even more fun for the spectators.”
 
About the New Britain Bees
The New Britain Bees are members of the Atlantic League of Professional Baseball, playing all home games at New Britain Stadium. Opening Night is April 21st against the York Revolution, with first pitch at 6:35 PM. Tickets for the 2017 season, including Season Tickets and Mini-Plans, are available by calling 860-826-BEES (2337), online at NBBees.com, or by visiting the New Britain Bees’ Front Office.
 
About the Atlantic League of Professional Baseball (ALPB)
The Atlantic League has been a leader in professional baseball and a gateway to Major League Baseball since 1998. Over 36 million fans have attended Atlantic League games and more than 800 players and 50 managers and coaches have joined MLB organizations directly from the ALPB.  The Atlantic League emphasizes winning baseball games, showcasing the talent of top-caliber players and offering affordable family entertainment to metropolitan markets serving nearly 15% of the US population.
 
For more information, please visit www.AtlanticLeague.com
###


Search Archive »




Browse by Year »

2023
2022
2021
2020
2019
2018
2017
2016

Browse by Month »

December 2023
August 2023
July 2023
June 2023
May 2023
November 2022
August 2022
July 2022
June 2022
May 2022
April 2022
December 2021
October 2021
August 2021
July 2021
June 2021
May 2021
April 2021
March 2021
January 2021
October 2020
September 2020
August 2020
July 2020
June 2020
April 2020
March 2020
February 2020
January 2020
September 2019
August 2019
July 2019
June 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016