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(New Britain, Conn., April 17, 2017) - Anthony Iacovone, founder, and CEO of mobile advertising technology company AdTheorent, has acquired a majority interest in the New Britain Bees of the Atlantic League of Professional Baseball from league founder Frank Boulton and partner Michael Pfaff, who will remain with the club in ownership and management capacities. The announcement was made by Atlantic League President Rick White.
Iacovone is considered a leading voice in the area of mobile advertising, advocating a paradigm in which media channels, brands, and agencies deploy mobile interactivity across traditional advertising as a method to invigorate consumer engagement. Iacovone co-founded and launched AdTheorent in 2011 as the industry’s next generation digital ad platform.
“Anthony Iacovone brings a dynamic personality, a love of the game and far-reaching technology relationships to the Atlantic League,” said Rick White. “He’s a strong addition to our ownership group, and with his vision for how baseball can become more entertaining to fans, we’re going to be more than just baseball.. The Atlantic League is going to be where technology meets tradition and elegantly provides for entirely unique fan experiences.”
In his new role with the Bees, Iacovone looks to continue the Atlantic League’s tradition of innovation while ensuring that the Bees continue to provide affordable, family friendly entertainment and high quality baseball.  Iacovone plans to foster the use of new technology and undertake technology development that can deliver next generation, eye-catching and eye-keeping audience engagement experiences to sports.
“Just like mobile advertising, the way baseball clubs engage with their fans is ripe for innovation,” said Iacovone. “Baseball is a game that is rich in tradition, which is why it’s America’s favorite pastime. Blending the right elements of technology and tradition will enhance the fan experience, increase team and player engagement and most of all, provide even more fun for the spectators.”
About the New Britain Bees
The New Britain Bees are members of the Atlantic League of Professional Baseball, playing all home games at New Britain Stadium. Opening Night is April 21st against the York Revolution, with first pitch at 6:35 PM. Tickets for the 2017 season, including Season Tickets and Mini-Plans, are available by calling 860-826-BEES (2337), online at, or by visiting the New Britain Bees’ Front Office.
About the Atlantic League of Professional Baseball (ALPB)
The Atlantic League has been a leader in professional baseball and a gateway to Major League Baseball since 1998. Over 36 million fans have attended Atlantic League games and more than 800 players and 50 managers and coaches have joined MLB organizations directly from the ALPB.  The Atlantic League emphasizes winning baseball games, showcasing the talent of top-caliber players and offering affordable family entertainment to metropolitan markets serving nearly 15% of the US population.
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